In every era, new technologies emerge that challenge the status quo, sparking a cycle of skepticism, reluctance, and eventual acceptance. Take, for instance, the introduction of typewriters. Early adopters faced ridicule from those who held on to the traditional pen and paper. Yet, as the efficiency and advantages of typewriters became evident, they were embraced widely. A similar narrative unfolded with offshoring in the software industry. While there were fears about job losses in Europe due to hiring developers from countries like India and Pakistan, the reality was different. Offshoring didn’t eliminate jobs; instead, it empowered people to shift their focus to higher-level tasks like innovation and brainstorming, boosting productivity in the process.

Now, we find ourselves amidst yet another transformative wave with the rise of generative AI and machine learning. Although some continue to voice skepticism about these technologies, it’s clear that generative AI is here to stay. These tools hold the promise of enhancing our productivity, enabling us to tackle tasks previously hindered by procrastination, time constraints, or other challenges. In fact, as I write this blog while driving, I leverage generative AI to organize my thoughts and document my ideas—something unthinkable in the past. This technology allows me to capture my ideas more efficiently, letting me concentrate on what truly matters: ideation and innovation.

The key to unlocking the potential of generative AI lies in its utilization. It can serve as a valuable assistant in brainstorming, structuring thoughts, and enhancing work quality. However, it’s crucial to acknowledge that while generative AI can assist with writing mechanics, genuine creativity and originality originate from the human mind. I want to clarify that this comparison is not intended to undermine the value of offshore developers. Having been one myself, I fully appreciate and respect the skills and intelligence of those in this field.

Both offshoring and generative AI provide pathways for individuals to elevate their roles, enabling a focus on creativity and innovation. Just as we embraced typewriters, navigation systems, and offshoring, it’s time to welcome generative AI into our toolkit. Used effectively, it can unlock new levels of productivity and creativity, allowing us to hone in on what makes us human: our capacity to think, innovate, and create.